Lighter ways to interact (Twitter is a good example)

Influence user-generated content (how could people generated content related to Genomics)

Tech laymen complicated science in a fun way (gene identification idea)

Involvement (Star Wars – baby Yoda stickers etc.)

Worth sharing – a top score in a game, a unique health benefit (people share recipes or jogging achievements)

Spontaneity – meet at the mall, bikes in the yard (to find your friends) – easy ways to quickly unite digitally