Character Designs for Animated Videos
This is a design system I created for a series of animated videos. We had an outside vendor do a series the year before and (for consistency), I wanted to create new characters in a similar style. This style is very common and in many cases you can buy licensed vector art, but it’s difficult to find exactly what you want, especially for science-related content. So I created this system allowing us to easily change from colorful to silhouette styles and keep everything looking uniform. they didn’t all have to be exact but we didn’t want wildly different styles for each video series.